How to choose the right type of covering for your vehicle fleet? Complete guide

Fleet wraps have become one of the most effective ways to promote your business in a mobile and impactful way. Whether you have a small business or a large corporation with a fleet of vehicles, choosing the right type of wrap is crucial to ensure your brand is visible and attract the attention of your potential customers. In this comprehensive guide, we will explore the different types of wraps available, the benefits of each, and how to choose the right one for your business and fleet of vehicles.

Why choose advertising covering for your vehicle fleet?

Before we get into the details of the different types of wraps available, let's first look at why advertising wraps are a great option for your fleet of vehicles:

Increased visibility

Advertising wrapping transforms each vehicle in your fleet into a mobile advertisement visible 24 hours a day, 7 days a week. Whether your vehicles are traveling in the city or on the highway, they will attract the attention of passers-by, motorists and potential customers, increasing the visibility of your brand.

Brand consistency

By using the same design and graphic elements on all your vehicles, you reinforce the consistency of your brand and create a professional and unified image.

Profitability

Advertising covering offers an excellent return on investment. Once installed, it continues to promote your business for years, without additional advertising costs.

Now that we've looked at the benefits of advertising wraps, let's explore the different types of wraps available and how to choose the one that's best for your business.

Types of advertising covering for vehicle fleets

There are several types of advertising wraps you can choose from for your vehicle fleet. Here are the most common:

1. Full coverage

The total wrap covers the entire surface of the vehicle, including the windows. It offers maximum visibility and creates a strong visual impact.

2. Semi-covering

Semi-wrapping covers part of the vehicle's surface, leaving some areas uncovered. It is a more economical option than full wrapping, while still providing significant visibility for your brand.

3. Micro-perforated covering

The micro-perforated covering is specially designed for vehicle windows. It allows you to display a message or visual on the windows without obstructing visibility from inside the vehicle.

4. Lettering and cutting

Lettering and cutting involves cutting letters, logos or designs from adhesive vinyl to adhere directly to the vehicle body.

Now that you know the different types of advertising wraps available, let's see how to choose the one that best suits your vehicle fleet.

How to choose the right type of covering for your vehicle fleet?

1. Define your goals

Before choosing a type of covering, it is important to define your marketing objectives. Do you want to increase your brand visibility, promote a new product or service, or simply strengthen your brand consistency?

2. Consider the size of your fleet

The size of your vehicle fleet can influence the type of covering you choose. For a small fleet, full covering may be more affordable, while for a large fleet, semi-covering may be a more economical option.

3. Budget

Determine your budget before choosing a type of covering. Full wrapping can be more expensive than semi-covering or lettering and cutting, so make sure you choose an option that fits your budget.

4. Design and branding

Make sure your wrap design effectively reflects your brand and communicates the right message to your potential customers. If necessary, hire a professional designer to help you create an impactful and effective design.

5. Durability and maintenance

Finally, make sure you choose a type of covering that is durable and easy to maintain. The quality covering will resist bad weather, UV rays and regular washing, ensuring constant visibility of your brand.

Conclusion

Fleet wraps are an effective way to promote your business and increase its visibility. By choosing the right type of wrap for your fleet of vehicles, you can create a strong visual impact, reinforce your brand consistency and reach new potential customers. By following the advice in this guide, you will be able to choose the type of wrap that best suits your business and your marketing objectives.

For more information about our advertising wrapping services, please do not hesitate to contact us. At Nmkpub, we are here to help you take your business to the next level with our expertise in advertising wrapping and digital printing.